Website building for beginners part 2: your free SEO keyword tool
Hey all, Andy here today.
Hope you enjoyed Em’s article on building a website yesterday. It’s so exciting having your own little piece of the internet, but it’s even more exciting if other people can find your webpage and read what you’ve written.
The more people that can find your page, the better your chances of being able to use it as a business opportunity to boost your income.
How the heck do you ensure this happens? With your free SEO keyword tool, that’s how!
I had no idea what SEO stood for when Em And I started this, and assumed that if we just started writing our website, we’d automatically get loads of interested people reading it, because (lets face it) the site is awesome
I was wrong
Turns out yes, it’s great to write useful and interesting content. That’s why the site exists. But no one could find it! We were getting ZERO visitors per day. This made us sad. And confused! Why wasn’t Google sending people to our awesome site?
We weren’t using keywords properly to help people find us!
You need a good keyword tool
What’s SEO? This stands for search engine optimization. It basically means making it easy for search engines to find your site.
What’s a keyword? It’s a term people are searching for when they are using something like Google, Yahoo, or Bing. Here’s an example from Google:
You can see that it doesn’t have to be one word, like “debt”. It can be a phrase, like “how to downsize your debt”. In fact, the longer the keyword, the less competition it should have. For example, there will be loads of people typing “weight loss” into Google, but less typing in “weight loss for college students”.
The aim of the game is to choose a keyword that will land your site on the first page of Google (~70% of internet searches are done via Google). If you’re on page 20, it’s unlikely anyone is going to find your site!
How do you do that? By choosing keywords with less competition. The less competition you have, the higher up the rankings your website can climb. This is especially important when you’re a new website that’s just starting out at this.
You can see above that Google will suggest keywords. But how do you know if these are good keywords? A good keyword is one that:
- gets searched for lots
- does not have many other websites competing for the same keyword (the less competition, the higher up the search rankings your page will be)
- one that you can create some interesting content with
To be sure you’re using good keywords, you need a good keyword tool.
The best free keyword tool
We have used a tool called Jaaxy to help us with our keywords. Jaaxy is free to try (you’ll get 30 free searches: use them carefully), so again we recommend you have a play with it before making any investment in it.
We like Jaaxy because:
- it can help you find keywords
- it will tell you how much competition there is for keywords
- it can even tell you where your site is ranked in Google (Em tends to check this stat a little compulsively…beware of getting mired in stats!)
Pretty cool, huh? Want to check it out right now? Go on then!
Want to know more?
I had no idea how to use tools like this when Em and I started this page.
It’s all very well to go ahead and try them out, but if you’re a total beginner like we were, then watching a video on how it works can help. Especially if you don’t want to fritter away those 30 free searches.
Here’s a video explaining all about keywords and a walk-through of how Jaaxy works from Kyle at Wealthy Affiliate (he created Jaaxy, so he knows what he’s talking about).
Go ahead and try Jaaxy, come back and let us know what you think. We loved it so much, we became paid members of it after a week. It’s now one of our most important tools we use for planning this website. We’d be lost without it.
Keyword research is critical to get right when building a profitable website, so we really hope you’ve found this helpful
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image by Danard Vincente, CC 2.0, https://flic.kr/p/4PZqiV